Once we know all about you, we dig deep into who your target audience is. Going beyond the basic statistics we are looking at the psychographics of where your audience’s hearts and minds are now, plus where they are evolving too. We then blend your passions, desires, wants, and needs with the everyday needs of your audience. By using the filters of Human Needs Psychology, Neuro Human Branding®, and the latest research in neuromarketing - we create a holistic message that captures the hearts and heads of your audience as well as your brilliance.

Besides getting to know you, your brand, the clients you love, the clients you have learned from, your hopes, dreams, and everything in between. Together we will discover the touchpoints that make your heart sing and your client's swoon. We also want to know about your unique process and workflow: what do you like, where do you tend to fall short or sabotage yourself? By understanding where your business and sales strengths, as well as weaknesses, are, we can design the structure, copy, and process to support your natural workflow.

Now the pretties begin. Once we know all about you and your audience, we start to tell the visual and verbal story of your brand and what your audience wants. Yes, there are many ways you can serve your audience, but we want to lead with the right foot that will grab the hearts and minds of where your audience is today and where they are going. We ensure that every aspect of your project, be it a brand-new website, brand photoshoot, live event, or television experience, expresses your brand story perfectly.

Far too often in today’s marketplace, experts are scared to step up and own the project they are running. Not us. We aren’t just your production company. We help your strategy, branding, design, marketing, social, and media teams. We are your project manager throughout the pre-production, production, and post-production phases. We oversee every aspect of your show. We handle the questions, drama, and anything else that may happen. This way, you can focus on being the talent because you know we have your back.

We all know that time is money, but communication is gold. From creating a private Slack channel just for your show to having Ali’s cell number - we are here for you 24/7/365. Plus, we'll be keeping you in the loop about your show’s progress, communicate with you when we need your input, and make sure you know that we have your back.

Simply put, “I HATE IT WHEN LOSERS GET THE LIKES.” There I said it. I am damn tired of crappy, non-experts getting the media attention, getting the likes, getting the speaking events, and getting the money simply because they appear buzzworthy. Extra perky doesn’t equate to anything other than a caffeine problem. After two plus decades of working with some of the most amazing brands worldwide, being the best wasn’t enough to get the business to be the sought-after expert and to own the stages they rightfully deserved. Quality lost out to quantity. And that isn’t right. That is why I started Neuroiety® Production. I wanted to create amazing quality productions that created all the buzz without acting like a social media buffoon. I wanted the elite expertise that my one-on-one branding clients exude to have a place to shine, be noticed by the national media outlets, and without a shadow of a doubt, be the go-to expert in their audiences’ minds. And that is exactly what we have done.

The COVID-19 pandemic proved what many people in the television and movie industry have known for a while. Traditional production methods simply don’t work. Even if you simply look at reality television where the “talent” seemingly costs you nothing: location, crew, lodging, equipment, transportation, editing, wardrobe, permits, producers … just creating a show, let alone marketing it, can easily cost well over a million dollars. And actually, it is considered “cheap” if the production of your show costs you less than $750 per minute to produce and edit. This means that for a 30-minute show (usually 18-24 minutes long) with a traditional season length of 12 episodes - the production costs alone ON THE CHEAP, CHEAP, CHEAP is $216,000 per season! Add on top of that marketing your work through social media and national news outlets, and your simple 12-episode season can easily cost over $350,000.

Wasting anything is Ali’s greatest pet peeve. Because of this, we are always looking for ways to maximize your show’s episodes, media hits, offers, and social media posts so that you get the most reach for your buck. Hints this is one reason why Ali is so opposed to being cheap for the sake of being cheap. It simply costs more time and money while creating less powerful results. So what’s the point?

In traditional production, you produce the show for your client and wave goodbye as the last payment clears. But not us. We are obsessed with our clients, their stories, and the stories their audiences need to hear. That is why our lead executive producer, Ali Craig, is actively involved in every show's creation - including yours. From the title to each episode, we aren’t just about making great TV. We want to make sure that you and your work SHINE. So that we go far beyond the “know, like, and trust factor,” and we have viewers who “need, want, and will do anything to have you.”

Here at Neuroiety® Productions, we are obsessed with all things entrepreneur. From telling their stories to sharing with them the best of the best experts who can help them in all areas of their lives. We know that being an entrepreneur is the ultimate adventure. And our love for the entrepreneur shows because over the last 5 years, we have Created and produced 14 international award-winning television shows for Notoriety® Network, Worked with 37 amazing entrepreneurs from around the world, Have our projects (combined) be viewed over 60 MILLION times!!!

We hate to be nickel and dimed, and we know you do. That’s why here at Neuroiety®, we believe that it is our job to not just look out for your brand but also to look out for your budget. Yes, we put all our two plus decades of industry know-how into ensuring that the numbers we quote are real and fair. And when those moments do arise where a project exceeds the estimated budget, we DO NOT pass that extra cost on to you. The price you are quoted is the price you pay. PERIOD.

And just like Neuroiety® Isn’t the typical production company, our work doesn’t go on the average network either. Our sister company, Notoriety® Network, is award-winning all on its own. Obsessed with quality over quantity, we don’t just put every project that comes our way on the network. We limit our seasons to no more than 12 shows, and we actively build the social platforms for each show, our experts, and the network at large. Located on Apple TV, Roku, Amazon Fire, Android TV, the IOS Store, and Google Play, Notoriety® Network is everywhere your audience is. And with our latest ability to stream shows live, our shows even deliver more of a payoff punch for our experts by: Interacting with your audience live. Yes, real-time feedback. All episodes are naturally added to your season so new viewers can find your show days, weeks, and years after its original air date. Yes, your show is on the network as long as the network is on the air. (We would say forever, but legal won’t let us.)

Far too often in today’s marketplace, experts are scared to step up and own the project they are running. Not us. We aren’t just your branding, design, marketing, social, and media teams - we are also your project manager. We oversee every aspect of your brand. We handle the questions, drama, and anything else that may happen. This way you can focus on being your brand because you know we have your back.

We hate to be nickel and dimed, and we know you do too. That’s why here at Neuroiety® we believe that it is our job to not just look out for your brand, but to also look out for your budget. Yes, we put all of our two plus decades of industry know-how into making sure that the numbers we quote you are real and fair. And when those moments do arise where a project exceeds the estimated budget, we DO NOT pass that extra cost on to you. The only additional expense to you is clearly noted upfront in our work agreement. The price you are quoted is the price you pay. PERIOD.

Wasting anything is my greatest pet peeve. Because of this, we are always looking for ways to maximize your budget, media hit, branding elements so that you get the most reach for your buck. Hence, this is one reason why our founder, Ali Craig, is so opposed to piecemealing projects together. It simply costs more time and money while creating less powerful results.

The creative industry gets a bad rap because most creative agencies (as well as branders, marketers, and influencer agencies) like to control all elements of their work. They build on platforms that only they can manage making you dependent on them. We are so not like that. Here at Neuroiety®, we are all about empowering our clients. We only build on platforms that they can manage after the work is done. From your website platform to easy access to all of your design files to owning all intellectual and design property created - in the end, you own your work, not us.

We understand that time is money for you and your audience. Plus, with our society evolving faster than ever before (on average, every 4-6 months now - it was 4-6 years only a decade ago), we make sure that our work is delivered within scope and on time, always.

Once our day together is done, the team and I get to work breaking down your brand from an industry, audience, and human perspective. We look at where you, your industry, and your audience is and where you are all going in the short and long term.

First, we get to know all about you. In our one-day deep dive (either in person or virtual) we focus on you. From discussing your hopes and dreams to understanding where and how you sabotage yourself to getting real about what, who, and how you want to live/serve - we want to know about those dreams of your heart. Not the logical goals of your heads.

We craft your brand’s unique visual and verbal perspective, language, touchpoints, offers, call to action, engagement, and visual/ verbal experience. No matter if your strategy is for the ultimate online event, product launch, book launch, social media campaign, or your brand, you know exactly what to say, when, where, and how to say it in a manner that is authentic to you, attractive to your audience, as well as influential to your industry (and income.)

It makes you more than a product, service, or offer. Neuro Human Branding® makes you a partner in your audience's personal and professional lives. Neuro Human Branding® is based on science and easily applied to all you are already doing. It isn’t about doing more. It is about adding that layer of polish and power. Being Certified in Neuro Human Branding® allows your work to be stronger, your results to be greater, and minimizes the number of redos.

Our work has a lasting and evolutionary factor (aka the 3 Impressions® Method) always evoking a positive first, last, and lasting impression.

NERI® (Neuro Emotional Relationship Intelligence®) doesn’t just help you understand yourself on a biological and psychological level. It allows you to understand your audience and their deepest needs and desires without them ever saying a word. NERI® allows you to create smart relationships by cutting through the noise of societal BS and getting down to the fundamental human needs, expectations and desires of you and your audience.